While there are indeed a number of commonsense advantages to a Freephone 0800 number, many of which can be truly beneficial for businesses, the sky is really the limit when it comes to integrating 0800 numbers into your marketing strategy. We’ve outlined a few potentially lucrative (and hopefully inspiring) uses for 0800 numbers here.
For many industries, including the media and food industries, viral marketing is all the rage. A number of companies continually strive to find the most interesting and surprising way to reach potential consumers. Freephone 0800 numbers are a highly recognised format – they’re a UK institution. This recognition, combined with the fact that everybody understands that 0800 numbers are free to call, makes Freephone numbers rich with viral marketing possibilities.
A number of successful television viral marketing campaigns begin a narrative in the course of the advertisement and require customers to log onto the company website to see how the story unfolds. It is easy to program an 0800 number to play a recording to those who dial – why not conclude the advert by instructing viewers to call such a number? When you expand to consider billboards and radio/internet advertisements, the possibilities are endless for extending your marketing campaign to interesting and surprising territory through a Freephone 0800 number.
Expanded customer service
For many consumers, customer service is a hassle, something to be dealt with only when necessary. Depending on your industry, excellent customer service can be a marketable asset in and of itself. Especially if your company exists in an industry notorious for poor customer service, a well-staffed Freephone 0800 customer-service hotline can be a fairly efficient way to increase customer loyalty. Given the proliferation of websites such as Yelp that allow consumers to rate the quality of the services they receive, having an excellent customer service department which customers can call for free can lead to positive word-of-mouth marketing.
Freephone 0800 numbers could also allow your company to provide automated phone services to your clients or customers, easing employee requirements and increasing customers’ convenience. Many banks allow customers to call automated 0800 hotlines to check balances, transfer money, and even pay bills. If your company provides a service that gives clients accounts, such as most subscription-based services, an automated Freephone 0800 hotline may be a highly attractive and marketable asset.
Many businesses which sell products to customers across longer distances have switched to primarily internet-based or even app-based ordering services. However, many consumers, especially older consumers, are not as adept with the internet, and up to 13% of households in the UK don’t have internet at all. Especially if your customer base includes lower-income or elderly people, both of whom are prone to have less access to the internet, prominently advertising a Freephone 0800-based ordering service may boost business.
A number of other possibilities exist, including Freephone 0800 hotlines specifically for those with questions about advertised products, 0800 numbers people can call to receive updates on their orders or other logistical information (such as the timing of shows and events), and more!