It has been well documented that, since 1st July 2015, calls to 0800 Numbers from mobile phones are free. In fact there was a huge campaign by Ofcom to publicize this major change in freephone number call pricing via the information site ukcalling.info. Given that the new pricing structure has attracted so much publicity, why then are so many people still baffled what their own mobile operators will charge them for calling 0800 Numbers?
We conducted our own study of Google keyword search volumes in April 2016 (a full 9 months after the price changes were introduced on 1st July 2015) which involved identifying search phrases typed into Google by people clearly unsure whether they will be charged by their mobile network for calling 0800 numbers. Our aim was to highlight mobile operators who had done a poor job of communicating these price changes to their customers.
Take a look at the results of our keyword research below. You’ll see that nearly a year on from the Ofcom announcement, many customers from all of the major mobile phone operators are still confused over what they will have to pay to call “Freephone” 0800 numbers. Perhaps it’s time for all mobile network operators to launch ‘refresher’ campaigns to remind their customers that they will not be charged for calling 0800 numbers from their mobile phones.